Source: GMAC Prospective Students Survey 2025
APRIL 17, 2025
Apr 17, 2025
Over 73% of the business school candidates now prefer full-time and in-person programmes, as revealed by the latest annual survey by Graduate Management Admission Council (GMAC)
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This is in contrast to the multi-year decline pushed by the COVID-19 pandemic previously
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A significant rise is observed in the number of candidates preferring business master's degrees when compared to last year
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The preference for MBA has dipped slightly, however, nearly half of the global business candidates still consider MBA as their top choice
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Cost remains the top barrier for aspirants across the globe to pursue graduate business degrees. The preference has, however, shifted from hybrid and flexible learning
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Roughly 73% candidates prefer full-time, in-person programmes, reversing a multi-year decline. The biggest shifts in preference happened among 23 to 24 and 25 to 30-year-olds
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Candidates who prefer business master's programmes range in their preferred programme modality. More than half of the candidates who prefer these degrees want to study full-time, in-person
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As per the survey, pre-experience candidates are more inclined to apply for business master's programmes than before. The survey included 4,912 respondents from across 147 countries
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