By Aditya Raj
There are moments in history when technology changes so rapidly that industries have little choice but to evolve alongside it. Artificial intelligence represents one such moment. Across boardrooms, startups, universities and government institutions, AI has become central to conversations about productivity, competitiveness and the future of work.
Yet while billions are being invested in AI infrastructure and software, a more fundamental challenge remains largely unresolved; preparing people to use these technologies effectively. This is the problem that Be10X set out to solve.
Founded by Aditya Goenka and Aditya Kachave, both IIT Kharagpur alumni, Be10X has emerged as one of India’s rapidly growing AI upskilling platforms by focusing on a question that many organisations overlooked during the early stages of AI adoption: “How can ordinary professionals use artificial intelligence to become better at what they already do?”
Instead of building AI products, the founders chose to build something equally important; a learning ecosystem designed to help professionals understand, adopt and apply AI in their everyday work.
Today, according to company figures, Be10X has grown to 18 lakh registered learners, conducted workshops attended by more than 8 lakh professionals, expanded to a 900+ member team, and recorded ₹167 crore in revenue during FY 2025–26. While these numbers reflect significant commercial growth, they also illustrate the increasing demand for practical AI education in India.
A Different View of Artificial Intelligence
When generative AI entered mainstream discussion, much of the attention centred on technological breakthroughs. Businesses debated which AI tools to purchase, startups competed to launch new products, and developers raced to build applications powered by large language models.
The founders of Be10X observed a different reality. Professionals were excited about AI but unsure where to begin. Many believed the technology was reserved for programmers or data scientists, while others feared it might eventually replace their jobs.
The founders recognised that the greatest opportunity was not simply teaching AI;it was making AI approachable. Instead of creating highly technical programmes, Be10X focused on helping professionals integrate AI into their existing workflows. Whether writing reports, preparing presentations, analysing information, conducting research or improving communication, the emphasis remained on practical application rather than technical complexity.
This philosophy would eventually become one of the company’s defining strengths.
Leadership Rooted in Accessibility
Many founders speak about democratising technology but Be10X has attempted to operationalise that idea through education. The company believes AI should not remain confined to engineering teams or technology companies. Instead, professionals across industries;including finance, marketing, consulting, operations, healthcare, education and entrepreneurship;should understand how AI can improve everyday decision-making.
This broader perspective has shaped both the company’s products and its public communication. Rather than positioning AI as an exclusive technical discipline, Be10X consistently frames it as a workplace capability;one that can enhance productivity, creativity and efficiency regardless of industry.
That positioning has helped the platform appeal to learners with widely different professional backgrounds.
Building a Business Around Continuous Learning
Unlike traditional education providers, Be10X does not view learning as a one-time transaction. Artificial intelligence evolves almost every month. New tools emerge, existing platforms introduce new capabilities, and workplace expectations continue changing. Recognising this pace of change, the company has developed an ecosystem that extends beyond workshops.
Learners engage with newsletters, educational videos, digital resources, online communities and ongoing learning initiatives designed to keep pace with technological developments. This continuous engagement model represents an important strategic shift.
Rather than preparing learners for a single examination or certification, the platform encourages continuous adaptation;an increasingly valuable capability in an AI-driven economy.
Enterprise AI Is Becoming a Leadership Priority
One of the most significant developments in recent years has been the growing interest among businesses in AI literacy. Executives increasingly recognise that digital transformation cannot succeed through technology investments alone. Employees must also develop the confidence and capability to use AI responsibly and effectively. This has created demand for practical learning programmes tailored to business environments.
Be10X has worked with organisations including IDFC Bank, Snitch, and other enterprises seeking to familiarise employees with AI-powered workflows. For corporate leaders, these initiatives represent more than employee training. They are investments in organisational adaptability.
Businesses that successfully integrate AI into everyday operations may achieve improvements in productivity, collaboration and decision-making without fundamentally restructuring existing teams.
Founder-Led Thought Leadership
In an era where many startup founders transition quickly into executive management, Be10X continues to place its founders at the centre of its educational mission. Co-founder Aditya Kachave remains actively involved in public discussions surrounding AI education, entrepreneurship and workforce transformation.
According to his professional profile, his engagements include TEDx speaking, guest lectures at UC Berkeley, participation in G20-related AI discussions and appearances across multiple educational and business forums. These activities reinforce the company’s positioning as an organisation committed to education rather than merely content distribution.
The founders frequently emphasise that AI should augment human capability rather than replace it;a perspective that resonates with professionals navigating uncertainty around automation.
Growth Built on Relevance
The rapid growth reported by Be10X appears to reflect an important shift within India’s professional education market. Increasingly, professionals are not seeking academic qualifications alone. They are looking for immediately applicable skills.
This demand has influenced every aspect of the company’s strategy;from workshop design and communication style to content creation and community building.
Rather than competing directly with universities or traditional EdTech companies, Be10X has positioned itself within a niche focused on workplace readiness.
Its programmes seek to answer practical questions:
- How can AI improve productivity?
- Which tasks can be automated responsibly?
- How should professionals collaborate with AI?
- How can organisations adopt AI without disrupting existing workflows?
By concentrating on these questions, the company has aligned itself closely with the evolving needs of businesses rather than academic institutions.
Looking Beyond Growth Metrics
Revenue, learner registrations and workshop attendance provide one perspective on organisational success. However, the longer-term significance of companies like Be10X may ultimately depend on something less tangible;their contribution to workforce readiness.
As AI becomes integrated into everyday business operations, organisations will increasingly require employees who can combine human judgement with technological capability. Education providers that successfully bridge this gap are likely to play a meaningful role in shaping the future of professional development.
For Be10X, the journey reflects more than startup growth. It represents an attempt to redefine how professionals learn during one of the most significant technological transitions of the modern era.
If the previous decade focused on digital transformation, the coming decade may be defined by AI transformation. Companies that help people navigate that change;not through complexity but through accessibility;will be well positioned to create lasting impact.
For Be10X, that ambition appears to extend beyond building a successful education business. It is about ensuring that India’s workforce is equipped not only to adapt to artificial intelligence but to use it with confidence, responsibility and purpose.
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